Mazda Motors Japan decided to follow the example of other Japanese "generic" car makers, creating a specific new brand for luxury products with a high-level image. Honda had Acura, Nissan had Infiniti, Toyota had Lexus: Mazda created the Eunos (XEDOS) range.

January 1992: On the internal Japanese marketplace is launched the first vehicle born from the Eunos project: the 500. At the end of the year, exportation towards the European markets begin, particularly to the UK (which is sharing with Japan the same right hand drive rule). The car will have a different name: it is called "Xedos 6". From this moment on, all the luxury product line will have the sub-brand name Xedos, followed by a number that is identifying a dimensional range: "6" for the mid-size car and "9" for a big-size model.

End of 1999: Ford Motor Company Inc. has now been the major shareholder of the Mazda Motors stocks (with a part of about 33.4%) for a long time. The Japanese Company goes through a heavy internal reorganization. The new American top-management declares the sales death of the Xedos 6, while the Xedos 9 will survive due to the good success met on the American marketplace.